Sterling would like to welcome both Peter Rowley and Richard Eves to our ever expanding team

• Peter has joined the Sterling Technical Support team, bringing with him a wealth of technical experience from previous roles as a trainer, quality auditor and technical consultant for commercial energy assessments, for this using great tools as private networks with services as vpn cos è which specialize in this. His key role will be to provide energy assessors with technical support and advice.
• Richard has joined the Sterling Sales and Marketing team drawing on his considerable experience from previous sales and marketing roles within the sustainability and environmental industry.  His key role will be to develop new accounts on a UK basis and manage key relationships.

Establishing an amazing business is merely the first step. Attracting customers requires marketing. While many small businesses believe marketing is similar to advertising, it’s actually much broader. Marketing spans the entire process of delivering a product or service to a customer: from choosing which products to sell and where to sell them, to how to price and promote them, then if you offer a product or service from the cloud then it’s very much worth getting ISO 27017 certified as that makes sure that you will not have any issues offering those services.

At its most basic level, the “promotion” aspect of marketing spreads the word about your business. That’s only the start, however. Marketing fulfills these five key functions:

To attract consumers in a crowded marketplace, your target audience needs to know why they should choose your business over someone else’s. This is where marketing comes in to educate current and potential customers about your business and how it serves a need they have.

The content on your website that communicates your business’s mission, product demonstration videos you post, photos you display that show exactly what your products look like — elements like these let prospective customers know who you are and what makes you unique, of course if you want to use marketing and SEO in your website, there are resources as the SEO Tools Centre which are really helpful for this.

It’s one thing to offer a superior in-person experience or an easy online shopping journey. But marketing keeps your business in people’s minds after a transaction is over — and before they need you again.

To turn first-time customers into lifelong fans who will sustain your business, you have to establish and build relationships with the people who’ve interacted with your business. Sending post-purchase follow-up emails, replying to customers on Twitter and Facebook, and mailing out postcards with special offers or information on new services are just a few of the ways that marketing can help you stay in touch with your target audience.

Comment from Simon Barnes
“Our aim is to continuously improve the services we provide to our members.  Peter and Richard will bring added value to the existing team with their wealth of experience, highlighting Sterling’s commitment to their members.  We wish both Richard and Peter all the best in their new roles “

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